Posts by Alex Fox
Health issues lead to nail educator building her own nail brand with 22 gel polish shades for starters
After working for 10 years as a nail educator, Hayley Winder of Cheadle, Stockport decided it was time to create a nail brand tailored to her needs and those of her students. “Working in the trusted position of nail educator, made me feel I needed to provide products that I knew the origin of and…
Read MoreUp-close & personal – get to know a global nail expert judge just that little bit better…
The Nailympia.com website has created a sexy new little section of the website with featured judges . Taking it a step further, so nail techs & artists the world over can get to know the experts behind the curtain a little better, Nailympia has invited judges to answer a series of questions that reveal their…
Read MoreWelcome to Nailympia Live with Nailympia Estonia 2021
“The Online competition Nailympia Live is a way to save the beauty industry in the current global pandemic,” cites organiser Viktoria Prihodko. “The global nail service market is adapting and the last six months have been a severe test for the entire beauty industry. The beauty industry is one of the most affected industries due…
Read More10 art products join the Lecenté nail shop for spring/summer ’21
Are you loving the Lecenté on nails this summer? Then Scratch has great news, the Lecenté shop has added a fabulous selection of nail art products to its collection for spring/summer including brand new foils, pearlescent powders and a brand new nail art product – iridescent flakes. These magical makeover your manicure products are perfect…
Read MoreTech Talk: Scratch goes down under to visit Lynda Sanchez of Manicandie, Sydney, Australia
“My home-based salon has moved with me into four different family homes until my husband and I found our forever home in 2017. I’ve since moved into two different rooms in the house but have finally found my fit!” enthuses Lynda Sanchez. A mix of pastel and gold shades exuding cute kawaii vibes in a…
Read More7 new colours added to the HD Pro Flex It! Base & Builder Gel range developed by UK champion tech, Hazel Dixon
The HD Professional line innovated and developed by award-winning champion tech, Hazel Dixon, has added to its pro line. “I’ve got some new products launching soon to add to the Flex it! Base & Builder range,” Hazel tells Scratch magazine. “It’s been so popular, especially since re-opening, as many customers need that extra strength. So…
Read MoreThe ‘Be Daring’, ‘Be You’, ‘Be Kind’ nail brand NailKind has launched 6 happy new summer lacquers
NailKind has launched its latest colour collection – All You Need is Fun. With a focus on positivity, these six new shades are designed to uplift, boost creativity and kick start your happy hormones – as your eyes drink in their shades. When having fun, happy feel-good hormones are released – and at Nail Kind,…
Read MoreNail Knowledge, digital masterclasses of essential theory for nail professionals, is now endorsed by Habia
As many in the nail industry acknowledge and tirelessly promote the power of education, the team at Nail Knowledge (NK) punches the air with gusto and is thrilled to announce it’s achieved Habia CPD Endorsed Provider status. “It’s really important that this education platform has been acknowledged by an organisation such as Habia,” enthuses Marian…
Read MoreNational Occupational Standards for (NOS) are approved for Nails
Habia has announced that the recent review of the National Occupational Standards (NOS) for Nails has been approved and published by the Government. As part of the Habia’s standard setting role, it worked with industry employers to form the Expert Working Group, who’s remit was to review the existing NOS, then update and agree the…
Read MoreThe #2 Emi Design Capsule 2021 kit for neo-futuristic nail art has been released
The second EMI Design capsule kit has been launched for 2021. With a 2021 ‘neo-futuristic’ theme, this new design box beings a new spin on creating futuristic geometric nail art designs. The concept behind the capsule box is to give nail artists a guide to how they can use colours that can’t be combined with…
Read MoreWant to be a better nail stylist? Cultivate your clever with a 5-day bootcamp or 10-week intensive nail masterclass
Nail champion, expert, educator & mentor – Ela Loszczyk has crafted a series of classes, workshops & bootcamps all focused on the nail professional for a career enhancement injection. People say that one small thing or decision can change your whole life in an instant. Well it’s true. Here’s my story… I had my nails…
Read MoreThe Federation of Nail Professionals speaks out against short, unaccredited courses that are damaging the nail industry
I Know! Let’s have a race to the bottom? Or should we reboot industry education… by Marian Newman BEM, Chair of The FNP – Federation of Nail Professionals If it wasn’t bad enough that the industry is inundated with short courses that are ‘not fit for purpose’, now we have people fraudulently selling courses that…
Read MoreEco-trendy nail brand Kure Bazaar introduces 3 spring nail shades
Calling itself eco-trendy, the Kure Bazaar nail range promises a journey through colour with an eco-slant. Unveiling its Spring 2021 collection of three new shades, the brand still impresses its values upon the world of beauty, claiming its eco-friendly formula has been led by research into a technological innovation that allows for significant reduction in…
Read MoreEco nail glitters herald Spring fever on the Sweet shop shelves with 3 new nail art product offerings
Spring Fever is alive and kicking at :YOURS and now adorning the retail Sweet shop shelves at Sweet Squared. With four Spring stamping polishes – trade £4.95/€6.95 Each (+VAT)/ trade £19.80/€25.80 Collection (+VAT) YELLOW DAFFODIL – soft yellow hue GREEN MINT – mint green PINK BLOSSOM – delicate pink PINK ROSE – sparkling pink These polishes…
Read MoreBrush with the brave: Nailympia Estonia is now open for registrations for its live streamed & online submission categories
Organiser, Viktoria Prihodko, has announced that Nailympia Estonia 2021 registration is open. This edition of Nailympia is the largest held to date and with therefore present the largest and most sensational judging panel ever seen bridging 50 nail experts & artists from 22 countries. Presenting nine live streamed competitions alongside 13 online submissions, the second…
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