Posts by Marie-Louise Coster
Why you should review your beauty business’ opening hours
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares the importance of regularly reviewing your business’ opening times… When you started your business, how much thought did you put into your opening hours? And have you reviewed them since? Many of you will have spent time considering the most sought-after times of the day…
Read MoreDiary of a session nail tech: London Fashion Week AW24
Session nail stylist, salon owner & educator, Marie-Louise Coster, reveals what happened behind the scenes when she led nail looks for the Edward Crutchley autumn/winter 2024 London Fashion Week show… Fashion season is a great time of year. Even if you aren’t working at Fashion Week, it provides a lot of inspiration which can be transferred to the…
Read MoreShould I offer nail service discounts? Marie-Louise Coster explores
In this column, session nail stylist, salon owner & educator, Marie-Louise Coster, talks discounts, their effects and knowing the worth of your services… Christmas is around the corner and your columns, if not already full, will be filling up fast. The festive season may be slower getting started for you this year. We are in…
Read MoreHow to charge your worth as a nail tech
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares her top tips… Stop basing your treatment prices on what others are charging, or charging nominal prices to keep yourself busy. Yes, you will attract clients, but if you work out what it has cost you to provide your services, compared to the money you…
Read MoreDiary of a session nail tech: London Fashion Week SS24
For her second monthly column for Scratch, session nail stylist, salon owner & educator, Marie-Louise Coster, reveals what happened behind the scenes when she led nail looks for the Edward Crutchley spring/summer 2024 London Fashion Week show… It never ceases to amaze me that the five-minute show the world sees at Fashion Week has been…
Read MoreNail techs, here’s why you need a business website
Session nail stylist, salon owner & educator, Marie-Louise Coster, begins her monthly column for Scratch by sharing the benefits of having a business website – and why social media is not an alternative… A website can be an expensive resource, and once built it requires work. So why do you need one? The simplest way…
Read More