Posts by Scratch Staff
App launches nail salon finding update
NailBuff, a nail colour matching app, has revealed a new feature that connects users with local salons and nail technicians. The app sees a touch screen-controlled colour spectrum that the user can move through, as well as the ability to import an image or even use the phone’s camera to capture a colour. Using that,…
Read MoreCure at speed with the Light Elegance LEDdot
Light Elegance UK has unveiled the LEDdot, a cute, handy powerhouse that’s smaller than the LEDPlus+ with exceptional cure for Light Elegance UK products. It features a 100% reflective interior with removable base place that’s ideal for pedi curing, and has powerful 36W output. What’s more, the 120-second setting has low power output for hard…
Read MoreWhat it takes to become a nail industry educator
Industry veteran and Scratch Stars award winner, Sue Davies, reveals what it means to be an educator in the nail realm… Education is one of the most important areas in our industry. It drives us towards our goals or skill enhancement and helps us to build our career. However, in today’s world of accredited training,…
Read MoreWhat to do during a slow spell at work
Naomi Mogg, educator for ASP, reveals how to make the most of any business downtime… If your business is suffering from a dip in clients in the lead-up to the Christmas rush, there are a number of ways you can increase your turnover and keep thriving. Consider giving your VIP clients an exclusive deal, such…
Read MoreTips to help prevent back pain caused by tekking
Dr. Joanna Lowry-Corry, clinical director and Doctor of Chiropractic at the London Wellness Centre, serves up practical advice to help aid posture and prevent pain caused by day-to-day nail tekking… Due to the nature of a nail technician’s job, I would expect many to experience headaches and neck pain, with the possibility of radiating arm…
Read More8 ways to stop social media taking over your life
It can be a powerful marketing tool – yet sometimes a source of pressure to constantly be answerable to clients; so has social media become bittersweet? Scratch speaks to beauty business owners about how they balance social media marketing with their personal life and how to beat the digital burnout… 1. Turn on automatic replies.…
Read MoreHow & why you should vlog
Natasha Lee, nail tech and award-winning YouTuber, reveals why video is vital to your nail business… In the ever-changing social world, video takes the forefront on every social media platform. Algorithms give preference to video, which is why you may see many still picture quotes on Facebook produced as a video with background music playing.…
Read MoreHow to boost salon retail sales
Techs – it’s time to use your nail and beauty knowledge to turn up the heat on product sales and increase revenue. DAVE HORTON, director of ABT, serves up his top retail tips… One of the most overlooked, and easiest to rectify, areas where beauty and nail businesses lose money is through ineffective retailing. Whether…
Read More7 lessons I learnt at London Fashion Week
Daniella Camilleri, a newbie nail artist of No Chips Allowed, shares her experience from working her first Fashion Week show for Eudon Choi backstage on Pebbles Aikens’nail team… #1 Aside from all black, wear something comfy and flexible. That goes for shoes, too. You will also spend most of your time kneeling or sitting on the floor, so…
Read MoreExpand your product range with CJP Nail Systems
CJP Nail Systems is proving popular with nail pros nationwide, seeing an L&P system at its core with an array of coloured powders that leaves customers and techs alike spoilt for choice. Founded by Jemma Porch in late 2015, CJP also offers the highly pigmented, super durable C Jel P range, which soaks off in 10…
Read MoreBranding tips to make your nail salon stand out
Brand your salon to ensure it stands out from the crowd with top tips from Andrew Dark, director and co-owner of printwear and branding specialists, Custom Planet Setting up a nail salon can be the start of something exciting, but with so many up and down the country, it can be difficult to know how to…
Read MoreHome nail kits & undercured product has led to an ‘allergy epidemic’
The British Association of Dermatologists has issued a warning that (meth)acrylate chemicals, found in acrylic, gel and gel polish systems, are causing ‘a contact allergy epidemic’ in the UK and Ireland. Their concerns are based on a European study that has found that 2.4% of people tested had an allergy to at least one type…
Read MoreExperiment with earthy nail tones for quirky design results
With the autumn/winter season nearing, dabble with new design ideas and get your hands on new collections to create fashion-forward nail results. Rachel Horrocks, nail tech and content marketing manager for Sweet Squared, has embraced autumn by getting creative with brush strokes, colours and trends, Here, she reveals how to create a design using all…
Read MoreFindings show that one in 12 workers miss out on holiday entitlement
New research from the Trades Union Congress (TUC) has revealed that more than two million UK workers are not getting the minimum amount of paid leave they are entitled to. What’s more, over half of those are not getting any paid leave at all. The National Hairdressers Federation (NHF), which supports the hair, beauty and barbering…
Read MoreHow to service clients suffering with eczema
Do you know how to help clients with the common yet chronic skin condition of eczema? As sometimes present on the hands and arms, your pre-treatment consultation should see you able to identify the condition, and adapt your treatment if needed. Alice Lambert, director of services at National Eczema Society, shares her advice… What is eczema? Eczema, also…
Read More