Posts by Alex Fox
Alkaline water: the secret to glowing skin
Cold air and central heating play havoc with the skin; fortunately we know that hydration from drinking water, cares for skin from the inside out and is key to good health. But did you know that you can take hydration to a new level with alkaline water? According to new research, alkaline water is the…
Read MoreTech Time: Who’s That Nail Girl…
Tech Time: Who’s That Nail Girl… Julia Sisu Age: 34 years Location: Portsmouth, UK Name of business: Nail Elegance Type of business: Salon Years doing nails: 8 years Trained with: Tatiana Litvinov, E.mi nails, Sergey Lavrukhin, Anita Podoba, Pearl Nails, Brillbird,Tienda lnternational, Tierra Serv, Elle Erre Nails and many nail courses online with different nail…
Read MoreMeet the handy nail desk gadget that can sanitise phones & keys
A handy little gadget for the home or the nail desk, the Kikkerland UVC portable sanitiser will clean up mobile phones, keys and your mask too. This lightweight portable box is USB powered and will sanitise via UVC rays in less than five minutes. Perfect for home use or on the nail desk to sanitise…
Read MoreHow to align your beauty regime to the lunar cycle
Lunar expert, Jutta Russell, offers advice on aligning your beauty regime to the cycles of the moon… For thousands of years, experts have studied the mystery and magic of the moon, from how each phase can effect our behaviour, mood and even our menstrual cycles. But did you know, the moon can also be used…
Read MoreJapanese spring/summer nail trends for 2021
The Japan Nailist Association (JNA) has released its spring/summer 2021 nail design trend. Named COSMOS – the trend’s theme is, Order & Harmony; Planet Earth of the Universe. The colours are blue and green. This latest nail design trend, which incorporates global fashion trends, is announced twice a year by the JNA Nail Trend Project…
Read MoreProduct pick: Cuccio Hemp Calm & Wellbeing Kit
With CBD oil, also known as cannabidiol, (found in hemp seed oil) being tipped as a top beauty trend for 2021, Scratch has unearthed a wellbeing kit for salons to retail onto clients feeling the need for care products with calming and regenerative properties. The Cuccio Whipped Hemp Calming & Regenerating Wellbeing Kit £16.99/ RRP…
Read MoreCBD oil skincare branded top beauty trend for 2021
CBD oils are the skincare industry’s new preferred and star ingredient used by forward-thinking skincare chemists, and with a growing number of studies supporting their benefits, it’s easy to understand why. Information from several clinical studies analysed by Fraîcheur Paris points out the promising CBD oil benefits for multiple skin conditions. More specifically, skincare products infused…
Read MoreCandy crush: Japan’s kawaii-styling on nails
A passion for Japanese fashion since childhood led Nana Sharp from Texas, USA, to explore the idea of taking this fashion onto fingertips. When no obvious outlet for obtaining a stylised individual set of gyaru-style nails became apparent, Nana posted a request on Facebook. Unsurprisingly, this led to a flurry of rude and obnoxious comments…
Read MoreWinners of the Malaysian Momo Make-Up Comp
Scratch editor-in-chief, Alex Fox, was invited to join the judging panel for the Momo Make-Up Competition, hosted by Stephy Pang of the Momo Make-Up Academy in Malaysia. A make-up academy with a wide portfolio of courses for nails and make-up, Momo embraces and inspires creativity, innovative international techniques and professionalism to ensure its students reach…
Read MoreCrystal Nails Presents 8 New Pro Products
Want to offer an even quicker service to your clients? Well you can with the Crystal Nails 1-Step gel polish CrystaLac. CrystaLac 1-Step offers a non-cleansing, flexible, soak-off gel polish (8ml £14.80 inc VAT) that’s super fast to apply and claims to be super gentle since it houses vitamins A and E. This gel…
Read MoreLearn essential nail info with ‘Nail Knowledge’ online education platform
Introducing Nail Knowledge… After nearly two years in the planning, an idea voiced by Kevin Nicholls from Roo Beauty to Marian Newman has resulted in Nail Knowledge; fact-based online learning with a difference. Nail Knowledge provides the information and understanding essential for the nail professional. It’s presented via three masterclasses; The Nail Unit, Product Chemistry…
Read MoreWant to create the perfect smile line?
Tracey Lee of Beauty2trs highlights her own course, which focus’ on the creation of the perfect smileline. If you’re looking to learn more about the tips & tricks to make beautiful sharp smilelines in gel, acrylic, acrygel or all three, check out the lessons ‘Create Your Perfect Smileline’. https://beauty2trs.com/classes/?product_cat=&author_id=&class-category=&lang=English&q=smileline How to make your smileline really…
Read MoreNew Romantic Poets releases serene salon vibes
Gap Music has released Floating on Clouds a first album by The New Romantic Poets. From the delightful opening piano, to the introduction of the magical harp, accompanied along the way by the beautiful clarinet, you really do feel that you are about to hear something very special. The New Romantic Poets consist of Stuart…
Read MoreGovt recognises beauty industry with dedicated ‘personal care sector’ team
Following a steadfast campaign from the British Beauty Council, the UK Spa Association, BABTAC and the NHBF, the government has formed a sector-specific team dedicated to supporting personal care. These four key organisations have worked closely with the Department for Business, Energy & Industrial Strategy (BEIS) to overcome the challenges of the past year and,…
Read MoreNailon Announces Winter Cover Winner
The Nailon Global Nail Championship group has announced the winner of its Winter Cover photographic competition for January 2021. As the editor-in-chief of Scratch magazine, I was invited to judge its entries and wanted to share them as a form of inspiration and to congratulate the nail artists that brought together this stunning imagery during…
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