Posts by Alex Fox
Does the nail industry recognise the needs of the deaf?
Deaf nail technician, Rachel Spry speaks of a punishing personal nail journey & offers solutions to an industry that’s unaware of its short comings when it comes to the deaf community. Age: 24 years Location: Whitstable, Kent Business name: Rachel’s Beauty Years in nails: 8 years The nail industry is a small global community and…
Read MoreMINDFUL MATTERS: The Power of Positivity
I’m so pleased to have been invited as a regular columnist & blogger for Scratch. The main reason for this being that I’ve seen first-hand how the past year has affected people within the nail industry and I want to do everything I can to try and help. Without dwelling on it too much,…
Read MoreNail Education without Borders
An International Nails Marathon is currently being fashioned by organiser, Viryi Rodriguez, for hungry nail artists to run from 10-24 January 2021 – showcasing two classes per day, Scratch learns from Russian nail artist, Irina Vrodenko. Promising 15 days of ‘spectacular’ learning from a pool of 33 top class educators, students will visit the cyber…
Read MoreIndustry Issue – Life as a Left-Handed Tech
Scratch talks to left-handed techs to gain a perspective on what challenges they face when working as a nail professional We live in a right-handed world. This is born from 90% of the population being right-handed, while the other 10%, known as southpaws or left-handed, must grin and bear it and adapt; for example, did…
Read MoreIt Shouldn’t Happen to a Tech: Client Trials
Scratch uncovers the things that should never be said to a nail professional… Prepare to hide behind your hands, as KAT HILL gathers up the cringe-worthy comments clients have said before, during and after their nail service “Can you squeeze me in for a mani, pedi, brows and lash lift at 5pm on Friday?” It’s…
Read MoreGet The Sharm Effect with Beauty2trs Education
An exciting new course has been added to the Beauty2Trs platform – The Sharm Effect. As nail pros, we like to find that great combination between a design, which is unique yet won’t take ages to create in the salon. Izabela Visser is a talented nail artist, who has honed her very own unique style.…
Read MoreWhy An Influencer Could Be Good for Business
It’s a big buzzword – but what in fact are ‘influencers’ and how can they benefit your business? Scratch speaks to DAVINA KUMAL, PR and influencer relations manager at Forma Brands to find out more… Advice on implementing a successful influencer strategy for your business “Over the past couple of years, more and more brands…
Read MoreWin 1-2-1 Competition Training with Kupień
Having experienced a hugely successful year winning online nail competitions during 2020, impassioned nail artist & Nail Harmony educator, Monika Kupień wants to give back. Monika explains, “I want to give back to an industry that has supported me during my long journey, with a one-to-one competition training class and coaching.” Looking expressly for a…
Read MoreHeavy Metal Magic Nail Sorcery & Styling
A meeting of super-creative minds conjured a series of striking images that explored and stretched the talent and techniques of nail artist, Liga Tukmane. Powerful in style and striking in pose, these images struck gold with the Scratch team; with a nail style that oozes glamour and sophistication. The concept of a talented team of…
Read MoreScarlet Stilettos for Power, Strength & Style
Stunning scarlet nail styling & a powerful message about beauty, combine in a photographic project revealed by Brillbird educator, Neringa Alsauskiene. Kat Hill reports Captivating with a striking, scarlet stiletto nail, Neringa Alsauskiene created a series of images that celebrates both the beauty and strength of womankind. Contrasting against her model’s pale skin and raven…
Read MoreThe Massive Nail Tips of Moscow by Maltseva
Leading Russian nail artist, educator & international judge, Elena Maltseva, shares with Scratch her quirky nail art canvasses There are certain nail cultures that we can depend upon to come up with amazing, unique and bizarre ways to deliver exciting nail art ideas and on this occasion Russia has scooped it! With a plan to…
Read MorePower Up & Face Cyber Bullies
Marie Quigley & Jeanine Bailey address the issues surrounding cyber bullying, as social media platforms become home to a flow of negative comments & private messaging Cyber bullying is taking place right across the globe. It’s not pleasant; it’s hostile and unkind, and can create so much emotional impact such as anger, frustration, hurt, helplessness,…
Read MoreNail Artist moves into Crystal Power & Healing
Nail tech, Jade Evangelou, owner of the once, Jade Angel salon in London and Artistic Nail Design educator, has developed a series of aromatherapy crystal-infused mood mists. “We all need a little something to help enhance our moods and aromatherapy has been used for eons for not just physical, but psychological ailments too,” enthuses Jade.…
Read MoreTop Tech Amasses Xmas GIFTS for Charity
The Nail Studio, St Ives, just outside Cambridge, is a hive of activity as nail tech & HD Professional educator, Cat Leith is collecting wrapped presents for women and children, ready to donate on Thursday 24 December. Deciding to support a local charity (which can’t be named in the press), that cares for those who’ve…
Read MoreKeep Staff Uniforms Virus Free & Fresh
Businesses up and down the country have been considering measures they can put in place to help serve their customers safely. For industries such as fashion, hair and beauty, which depend on a certain level of customer, this has been a significant challenge.Fortunately, solutions are available that can provide employees and customers alike, with that…
Read More