Posts by Jess Watts
67 udderly moo-smerising cow print nail designs
Cow print is a bold pattern that repeatedly enters the zeitgeist, and it is having a particular ✨moment✨ right now. According to Google Trends, searches for cow print-related nail art have increased monumentally in the last 12 months, with terms such as ‘cow print French tip nails’ skyrocketing by 250%. Check out entries to the…
Read MoreImportant September dates for your nail & beauty business
Get your business prepared for the month of September, with our roundup of dates to note… 1st: Ginger Cat Appreciation Day Ginger cats are widely regarded as the most affectionate of our feline friends; they have been dubbed ‘velcro cats’, requiring a lot of attention and love. While seen as very sweet, ginger cats have…
Read MoreKISS launches magical nail & lash collection inspired by Wicked: For Good
KISS Products, Inc. is casting a glamorously wicked spell over beauty lovers with the release of a Wicked-inspired collection. Fantastical press-on nails and fabulous false eyelashes exude the magic of Oz, transporting users over the rainbow. The 16-piece limited-edition collection, available across KISS Nails, FALSCARA and imPRESS, is inspired by the release of Wicked: For…
Read MoreThe Derby beauty salon where clients & staff are ‘one big family’
Meet Holly Asamoah, owner of BFLY – the beauty salon creating a home from home. BFLY, located two miles south of Derby city centre, was converted from a tattoo parlour to a luxurious relaxation hub in 2024, spearheaded by owner, Holly Asamoah. The salon space is reflective of Holly’s preferred home décor. “I chose neutrals,…
Read More12 Virgo nail designs for the star sign of the season
It’s Virgo season! This star sign is associated with those whose birthdays fall between 23 August and 22 September. The maiden is the symbol of Virgo, which represents harvest and therefore autumn. Virgos are known for their practical and analytical thinking, reliable nature and dedicated character. However, they tend to be stuck in their ways…
Read MoreFrom polish to pitch: The GelBottle Inc partners with Bristol Bears Women rugby team
The GelBottle Inc (TGB) has teamed up with Bristol Bears Women as its Official Nail Provider for the 2025/26 season. TGB is no stranger to sporting collaborations, with previous partnerships including Wimbledon stars, McLaren F1 Racing and the Lionesses. The latest collaboration – between the female-owned nail brand and women’s rugby team – continues TGB’s…
Read MoreScratch Stars Educator of the Year 2025 shares secrets to nail industry success
Michelle Brookes is an award-winning nail technician & educator who won Scratch Stars Educator of the Year for the second time in July. She tells Scratch what makes a good educator, how her processes have evolved and what’s next for her career… “Winning the Scratch Stars Educator of the Year award 2025 was a huge…
Read MoreSilver nails are trending: here are 20 looks to show off the shine
A new nail trend is taking over, this time pioneered by TikTok. Content creator, Amanda Chen (@amandasujin), garnered a lot of attention when her video showing her silver nail polish picks went viral. Hailed as the ‘new neutral’, silver nails are everywhere, with Google analytics reporting a 48% increase in searches over the past three…
Read MoreUCA graduate adds 5,000 false nails to fashion project
Demitris Zacharia recently graduated from UCA with a BA (Hons) in Fashion Design. His final major project, titled ‘The Good, The Bad and The Glamorous’, caught the eye of Scratch due to its unusual and innovative use of false nails. Demistris shares his inspiration and ideation, and why false nails played such a key role…
Read MoreWhat is the nail matrix?
If you’ve ever heard the term ‘nail matrix’ and pictured Keanu Reeves in black sunglasses and a trench coat, it may be time to brush up your knowledge of this important part of the nail… Have you played on a coin pusher at an arcade? The game where a platform filled with coins pushes them…
Read More20 trendy & timeless jewel tone nail ideas for gemstone lovers
As we look towards the coming months, autumn/winter trends are waking from hibernation, ready to take the nail industry by storm. This year, jewel-themed nails are set to be a big hit. From dazzling jewel tones to daring gemstone embellishments, autumn/winter is all about celebrating sparkly stones! Here are 20 nail design ideas you could…
Read MoreStep inside the nail salon & academy by the sea on the Isle of Wight
The Gel Art Academy is the passion project of Rebecca Evans, a tech with a love for nail art and education. The cosy salon is located in Rebecca’s home on the Isle of Wight and provides the ultimate relaxation spot for clients. “The space used to be the utility room at the back of my…
Read MoreThe perfect minimalist mani: what are glass nails?
We’ve heard of glazed donut nails, soap nails and princess nails – now it’s time for the newest addition to minimalist nail looks: glass nails. Worn by celebrities such as Selena Gomez, Hailey Bieber and Anne Hathaway, glass nails are levelling up the ‘barely there’ look with sheer, nude hues and glossy shine. How to…
Read MoreEmbrace your wild side with 20 animal print nail designs
Animal print has long been a classic nail design, but today, we see all sorts of colourful and textured iterations that are making nail techs and clients go wild! Here are 20 animal print designs to go feral for…
Read MoreStep right up! 35 carnival-themed nail designs that will steal the show
Check out entries to the 30 July 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Carnival. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.
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