Posts by Lilly Delmage
Salon in the Spotlight: Nails by Megan, Antrim, Belfast
Megan Thompson of Nails by Megan opens up the doors of her ‘dream salon’ – flaunting a minimalistic, chic interior. The 23-year-old, Belfast-based nail tech initially set her sights on becoming a make-up artist, taking a beauty therapy course at Belfast Metropolitan College. However, once introduced to the world of nailcare and treatments, the self-proclaimed…
Read MoreGet ‘In Frame’ & embrace quirks with Gelish’s 6 gel polish shades for AW24
Gelish is encouraging clients to put themselves ‘In Frame’ and embrace their quirks with the shades in its six-piece autumn gel polish collection. Taking inspiration from the freedom of self-expression and embracing ‘quirks, intricacies, flaws and all’, Gelish has allocated the autumn-winter period as the self-love season, flaunting three rich, creamy hues and three soft…
Read MoreNail tech takes ‘unique, eco-concious’ approach to body positive Estrid brand campaign
Vegan and cruelty-free hair removal and bodycare brand, Estrid, has marked its fifth year of body positive storytelling with a striking visual campaign. It has called upon the talents of inclusive, London-based nail artist, Brixton Klaws, to provide a sustainable, sensational approach to nail artistry on the campaign models. Aiming to ‘ignite a global conversation…
Read MoreRevealed: The top 5 hottest nail trends for summer 2024
Discount platform, Wethrift, has analysed Pinterest search data to uncover the most popular nail trends this summer. Are you in need of some seasonal nail inspiration? Or looking to brush up your trend knowledge to advise clients on their summer nail styles? Look no further! Here are the nail trends which have seen the highest…
Read MoreSalon in the Spotlight: Taylored Beauty, Dereham, Norfolk
Lauren Taylor of Taylored Beauty lets Scratch inside her salon: a space merging the luxe of a spa with the comfortable warmth of a home. Training in brow definition and lash lifts in October 2021, Lauren Taylor fell in love with the beauty industry, wasting no time in training to become a nail technician a month…
Read MoreExplore a ‘spectrum of colour’ with Gelish’s 4 HEMA-free Solid Cream Gel Palettes
Gelish has unveiled four HEMA-free Solid Cream Gel Palettes – perfect for colour-loving nail techs seeking gel that ‘stays put exactly where you want it’. The solid cream gel product presents a zero chase formula, offering an alternative to gel polish and preventing cuticle flooding. The ‘smooth, buttery and workable’ formula promises even pigmentation, smooth…
Read MoreNominate now: Your favourite nail & beauty influencers 2024
The National Hair & Beauty Federation (NHBF) has opened its Top 100 Influencer Index to nominations. The annual event recognises and rewards professionals in the hair, barbering and beauty industries whose social media presence ‘influences, educates and innovates our sector’. First introduced post-COVID lockdowns, the event is now in its fourth year and celebrates those…
Read MoreFriendly competition: Nail techs from the same town confuse clients with name swap
Two nail techs from a small town in Sheffield were used to being compared by clients, but bolstered their confusion when they swapped surnames. One of the Birley-based techs, Rachel Harrison, explains the beginnings of her relationship with fellow town tech, Jessica Allen. Jessica started working in her mum’s home salon as a girl: the…
Read MoreMeet Jessica White: The salon owner who started painting nails in her university room
Scratch Stars Social Media Star of the Year finalist 2024, Jessica White, shares her inspirational career journey: detailing her humble beginnings painting nails at university, to opening her own salon. The Leeds-based nail artist & content creator works full-time creating content for her 200,000+ social media followers, tending to the nails of clients, working with…
Read MoreSalon in the Spotlight: LB Beauty, Hathersage, Peak District
Libby Bramley, the beauty therapist behind LB Beauty, invites us inside her ‘clean, warm and cosy’ salon, located in the Peak District. Having always known she wanted to work within the beauty industry, the pro jumped straight into training in Beauty and Spa Therapy at college, before qualifying in 2018. She spent the next two…
Read MoreEmoji etiquette: 4 ways to use emojis effectively in your beauty business
Emojis are small, visual icons used in online communications to convey or enhance a particular message, for example using a thumbs up (👍) to communicate you agree with something, or a sad face (😞) to show you are upset. But when should you be using emojis in your beauty business, and when should you take…
Read MoreAre you a nail pro on the move? Discover Kirsty Meakin’s Wireless E-File Pen nail tool
Described by renowned nail stylist, Kirsty Meakin, as a product that will ‘revolutionise your nail game’, the Wireless E-File Pen has launched: under her own brand, Kirsty Meakin Nail Products. Wave goodbye to wires with this nail tool, removing restrictions on mobility: instead, allowing nail techs to move freely around clients for enhanced comfort and…
Read MoreRevealed: how LGBTQIA+ consumers feel about representation in the hair & beauty industry
A survey by Vagaro has found that 65% of LGBTQIA+ consumers feel represented within the hair and beauty industry. Salon, spa and fitness booking app, Vagaro, reached out to hundreds of LGBTQIA+ beauty consumers via a survey, intending to identify how beauty businesses can help foster inclusive environments and support the community. When asked how…
Read MoreBehind The Brand: Meet the nail technician turned founder of NIBOVI E-file bits
Nail technician, Sadie Hynes, launched her brand, NIBOVI, in February 2024, specialising in high-quality E-file bits, accessories, tools and ABT-accredited education. Having been in the beauty industry for nearly 15 years as a nail tech, salon owner & educator, Hynes is well equipped with expert knowledge across all dimensions of the nail industry, so the…
Read MoreThe GelBottle Inc adds 40 nail colours to HEMA-free Paint Gel Polish range
Popular nail brand, The GelBottle Inc (TGB), has expanded its HEMA-free Paint Gel Polish range from 10 to 50 shades. Formulated so that all clients, including those with HEMA sensitivities, can enjoy a varied colour palette, the collection has been two years in production. The non-shrink and self-levelling formula supports easy application, and can be removed…
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