Posts by Lilly Delmage
Finding the perfect nail course: a guide by Scratch Stars Educator of the Year 2024
Scratch Stars Educator of the Year 2024, Melanie Lewendon, shares her top tips for finding the best nail courses to extend your skills.. Continual professional development is critical in any industry, the expert educator explains: “Techniques and products are constantly evolving, and it’s essential to stay updated. This not only helps you maintain a high…
Read MoreNail Tech Talk: Kassie Payne of Nailz by Kass
Luxury press-on nail artist, Kassie Payne, shares what sparked her passion for creating portrait nail artistry and her social media journey, and reveals the journey to launching own range of nail products… Kassie joined the world of nails as a means of income. She says: “The first three years I offered nail extensions on a…
Read MoreMeet the Nottingham beauty salon owner providing a sanctuary for busy mums
Fotini Bihuci is the nail tech behind Nuse Beauty, the ‘cosy home-based’ salon designed for new mums and clients who struggle with anxiety. Having worked in hospitality and tourism management, understanding the needs of clients has always been at the centre of Fotini’s work. In September 2023, when she became pregnant, she took her passion…
Read MorePoole-based nail business plans second studio just months after securing £25,000 Start Up Loan
Poole’s Cassidy’s Beauty Academy is planning its second studio, after a Start Up Loan of £25,000 from GC Business Finance (GCBF) helped owner, Cassidy Jade Darby, secure her first nail studio earlier this year. Cassidy founded Cassidy’s Beauty Academy in April 2024 after receiving financial aid by the GCBF. She shares: “The Start Up Loan…
Read MoreSalon in the Spotlight: L.E, Radcliffe, Lancashire
Lauren Taylor welcomes Scratch inside her home salon, where she has created a ‘homely and cleanly’ space within her dining room… Having completed her Level 2 NVQ in Beauty Therapy in 2016, and her Level 3 NVQ in Nails in 2017, Lauren has been a qualified nail tech for seven years. From May 2023 to…
Read MoreRevealed: 76% of small beauty businesses report feeling optimistic about future growth
Research by SumUp has found that almost 80% of small beauty businesses feel confident about their future performance, with 48% expecting to perform well, and an additional 28% expecting significant growth. The global fintech company investigated the current confidence levels of UK small business owners and decision makers, as the UK economy recovers from the…
Read MoreEmbrace emotions through nail colour with 12 gel-based options from Light Elegance
Nail brand, Light Elegance, has unveiled its autumn/winter 2024 Moody nail colour collection, inspired by seasonal colours that evoke feelings of ‘anger, sadness, attitude, love and deep passion’. The collection offers six shades in P+ Gel Polish and ButterCream formulas, as well as six shades in P+ Glitter Gel Polish and LE Glitter Gel: all…
Read MoreSalon in the Spotlight: Beauty Room @51, Crieff, Perthshire
Kelly Sweeney, behind Beauty Room @51, shares a behind-the-scenes look at her Glitterbels-inspired salon… The tech trained and qualified in 2022 in builder gel and L&P acrylic with Glitterbels, and has since taken inspiration from the brand’s renowned pretty-in-pink aesthetic. She says: ” I wanted my salon to run alongside the pink Glitterbels theme, so…
Read MoreRevealed: The beauty & self-care capital of the UK
Research by Fresha has revealed the UK’s beauty and self-care capital. Blackpool has the highest concentration of beauty salons in the UK, boasting an impressive 428 beauty salons per 100,000 residents. This number includes 403 hair salons and 109 nail salons; with its 51 tanning studios awarding the area its second title, as the tanning…
Read MoreRevealed: 4 benefits of co-working as a nail or beauty pro
Are you a freelance or mobile beauty professional considering renting a salon space? Yasin Alimam, founder & chief officer of HotPatch, a platform that connects beauty businesses and individuals with top-quality spaces to hire, shares insight on the benefits of co-working… “There are so many benefits for nail and beauty therapists that go beyond the…
Read More5 celebrities using nail art to express themselves
Nails offer the perfect canvas for self-expression. Here’s a round-up of celebrities who have used their nails to communicate something about themselves recently: 1. Ilona Maher The US rugby star joins many other Olympic athletes in flaunting a themed manicure, sharing her nails to her 2.2 million TikTok followers with the caption: ‘When you get…
Read MoreSalon in The Spotlight: BeauT, Stopsley, Luton
BeauT owner, Tina Vescio, welcomes Scratch into her garden getaway salon, which offers the idyllic spot for clients wanting some relaxation and tranquility… Qualifying as a beauty therapist in 2005, Tina Vescio started her beauty training over 20 years ago. Starting out as a mobile artist, the pro spent the next 10 years working from…
Read MoreOne swipe ombré: Give in to nail art temptations with The GelBottle Inc’s colour-changing gel polishes
The GelBottle Inc has launched its trio of TGB TEMPtations, featuring three colour-changing gel polishes. Impress clients with a two-for-one manicure, as they watch their full colour nail look transform into a seamlessly blended ombré, when exposed to the light, or dipped into water. The trio comprises Allure, a passionate pink hue; Indulge, a bold…
Read MoreNailing Fashion Week: The course made by a nail expert, featuring tips and advice on working the runway
Session manicurist & celebrity nail stylist, Nickie Rhodes-Hill, has launched Nailing Fashion Week, a course focused on ‘everything a nail tech needs to know about working at Fashion Week’. The course is ideal for nail pros who want to experience the action of Fashion Week, but don’t know how to be a part of it.…
Read MoreTikTok reveals the best marketing practices to grow small and medium businesses
TikTok has released a marketing guide for small to medium businesses (SMBs), to aid growth and help reach brand objectives. If you view TikTok as a marketing minefield, you aren’t alone – but TikTok has revealed some ways to use the platform as a marketing opportunity for businesses. The statistics speak for themselves, with TikTok…
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