Glitterbels nail brand expands distribution to US market

Glitterbels, the professional nail brand co-founded by Newcastle-under-Lyme nail artist, Annabel Maginnis, in 2018, has launched a distribution headquarters in the USA.

The brand has opened a pink-coloured warehouse in Atlanta, Georgia, packed with products from the Glitterbels portfolio – including its Hema-free Builder-bel Gels, coloured acrylic powders, tools, accessories and Unbelievabel Gel.

The aim is to support professional nail techs in the US with faster shipping of products with no import tax, and speedy customer service response times.

Annabel Maginnis

“Product innovation, trend-led colours and creating beauty must-haves is our driving force,” Annabel comments. “Colour is our passion – from the catwalk to street style, nature and lifestyles; we want to inspire positivity and confidence.”

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The US launch was celebrated with an intimate mini masterclass for just 10 professionals at HQ with Annabel. Attendees enjoyed Champagne and a glimpse at the brand’s product offerings.

To shop Glitterbels products, visit www.glitterbels.com.