OPI ANNOUNCES Infinite Shine products for up to 11 days of flawless colour
By Helena Biggs | 24 January 2017 | News & Events, Products & Treatments
OPI is to launch an Infinite Shine Primer and Gloss next month, featuring exclusive ProStay technology for up to 11 days of gel-like wear and shine.
Infinite Shine utilises a three-step system featuring a base coat, colour and top coat that’s engineered to deliver pristine results with easy, soak-free removal. In addition to the new Primer and Gloss, Infinite Shine adds 30 new additional iconic shades to the line, bringing the total to 60 hues in the long-wear lacquer formula.
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“When it comes to nail lacquer, the number one concern is wear,” explains OPI co-founder and brand ambassador, Suzi Weiss-Fischmann. “We developed Infinite Shine to offer up to 11 days of beautiful colour, with a three-part system that can be used both in the salon and at home.”
The Infinite Shine ProStay collection be available in March via www.opiuk.com
