sponsored by Halo Gel Polish Plus+

If you are a nail technician or manage a salon/mobile nail business account and create great nail content for social media - then this category is for you! The Social Media Star of the Year elevates the profile of the nail sector and/or their own profile with engaging, eye-catching posts, and by interacting with others across social media platforms. They promote nail services positively and effectively.

The entrant must have created their nail-related social media account on or before 1 February 2025 (12 months ago). They create innovative and relevant content and campaigns to support their nail business and engage clients and the wider community.

What happens next? When entry closes on 15 March, all applications will be assessed. Five finalists in this category will be revealed on 6 April, and their entry material and social media platforms will be judged on a number of criteria points by a specially selected panel. Their scores will determine the winner, who will be announced at The Scratch Stars Party in London on 5 July.