THE LATEST NEWS & FEATURES

How to master character nail art

By Rebecca Hitchon | 28 May 2024

If you or your clients are film fans, cosplay crazy, Disney holiday-goers or simply love sentimental or seasonal nail art, bring your favourite characters to life on nails with expert…

TikTok’s tips to get your beauty business noticed on the social media app

By Rebecca Hitchon | 28 May 2024

TikTok has unveiled the TikTok Beauty Playbook 2024, containing marketing advice and industry insights for SMEs (small to medium-sized enterprises). It reveals that relative to other platforms, TikTok users spend 25%…

Shola Ama, DJ Luck & MC Neat to perform at The Scratch Stars Party 2024

By Helena Biggs | 27 May 2024

The infamous annual Scratch Stars Party returns to The Underglobe, London on Sunday 21 July, promising a night of celebration, networking and fun for the nail industry. Hosted by DJ,…

Considering employing a nail/beauty apprentice? Here’s what you need to know

By Rebecca Hitchon | 27 May 2024

The UK government’s Spring Budget at the start of March prompted dismay from industry bodies for its silence on support for apprentices. However, positive news came later in the month…

Nailchemy unveils packaging, pricing & product formulation rebrand

By Rebecca Hitchon | 26 May 2024

One evening in 2017, Hayley Partridge had a vision, in which she and her husband, Dave, were presenting a nail product at a trade show. Fast forward seven years and…

Beauty pros: Here’s how to communicate well with your clients & retain them

By Michelle Brookes | 25 May 2024

Mastering the art of effective communication with your clients is essential for retaining their loyalty. You can build strong relationships with clients by actively listening to their needs, feedback, addressing…

How I spotted a sign of skin cancer on my salon client’s nail

By Marie-Louise Coster | 24 May 2024

Session nail stylist, salon owner & educator, Marie-Louise Coster, reveals how undertaking skin cancer awareness training benefitted a client… As nail techs, we provide a very personal service. The level…

Nail content creator, Iram Shelton, shares how to use social media effectively

By Guest Writer | 24 May 2024

OPI global ambassador & content creator, Iram Shelton, has amassed over 132,000 followers on Instagram. Here, she shares how to embrace the power of social media as a nail pro…

I’m a fully booked nail tech. What do I do next?

By Jo Tompkins | 23 May 2024

One of the most baffling things I see happening in the nail and beauty industry is independent pros boasting of fully booked diaries – but then closing them to new…

Salon in the Spotlight: Elrose Beauty, Ilkeston, Derbyshire

By Scratch Staff | 23 May 2024

Nail and brow pro, Ellie Aldred, gives a glimpse into her ‘happy place’: her home salon, Elrose Beauty… Ellie Aldred describes her taste in décor as ‘simple and minimalistic –…

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UPCOMING EVENTS

International Nail Tech Day

A global celebration of the skill and creativity that nail techs bring to their clients, businesses and the industry every…

Doug Schoon 2-Day Seminar

Join Cordoza Nail Supply for a two-day seminar dedicated entirely to nail science expert, Doug Schoon. This will be his…