PRODUCTS & TREATMENTS
Introducing PureSculpt™: a Glitterbels product to promote nail strength, clarity & length
Do you seek a gel that offers exceptional sculpting control and creates a rigid, long-lasting nail structure? Discover PureSculpt™, the latest product offering from award-winning nail brand, Glitterbels. Serving up 26 shades to flatter all skin tones, PureSculpt™ is a HEMA-free, self-levelling hard gel that allows pros to add structure,…
OPI celebrates 45-year anniversary by launching remixes of popular nail shades
Global nail brand, OPI, is celebrating its 45th anniversary with the launch of the OPIcons collection, featuring ‘remixed versions’ of iconic shades. Over the past four and a half decades, OPI has been exciting nail professionals, clients and enthusiasts with its shades. From nude hue, Bubble Bath, to bright red,…
Latina beauty influencer launches capsule nail polish collection
Lights Lacquer – the nail colour and care brand founded by beauty influencer & YouTuber, Kathleen Lights – has unveiled the Core Collection. As trend cycles shift towards capsule classics and long-term staples, the collection echoes this with a line-up that offers ‘intentional colour, versatility and longevity’. Lights Lacquer was…
North America’s Star Nail Artist (NASNA) Season 1 champion & LECHAT ambassador, Anastasia Totty, shares her tips and tricks for becoming a top brand ambassador… I’m often asked how to become a successful brand ambassador, and the first step is to attend trade shows and industry events. These offer opportunities…
Donna Dennell, nail pro & podcaster, has founded The Nail G: ‘a place for the nail obsessed’. She offers cuticle oil pens in various scents, alongside stationery items including eco-notes for ‘really important nail notes’ and greetings cards. “The Nail G is an extension of my longstanding nail business, as…
A whopping 25.8 million people took part in Veganuary in 2025: so have you considered vegan-friendly nail and beauty options to cater to this burgeoning client base? Gaining ‘vegan status’ in the beauty sector means a product does not contain animal-derived ingredients or by-products. Click here to find out how…
SalonIQ – a salon software provider created by salon professionals – has expanded internationally via new collaborations, including with a UAE-based nail polish and accessories brand. SalonIQ offers a range of business management solutions, including marketing, team engagement, client experience and e-commerce options – designed to help salons automate their…
Natural nail specialists share tips for nail biting and picking clients… Why do people bite and pick at their nails and skin? “Nail biting, also known as onychophagia, and skin picking and biting, named perionychophagia, are habits associated with stress, anxiety and compulsive disorders,” explains Lucy Price, Scratch Stars Natural…
Are your clients calling for vegan and cruelty-free products? Scratch explores how to tell if your nail and beauty products fit the bill… The global vegan cosmetics market is anticipated to reach $24.79 billion in 2028, according to research by Fortune Business Insights, and a whopping 82% of all new vegan items…
