TECHS & SALONS

Nail artist shares intricate Lunar New Year nail design details

By Jess Watts | 17 February 2026

Philadelphia-based nail technician, Ariana Nevoienna, has over seven years’ experience in the nail industry, having trained in her home country of Ukraine before moving to the US three years ago. “I studied at an art school from a young age, which strongly influenced my creative vision,” the nail artist says.…

From spare room to success: a Southampton beauty salon’s story

By Jess Watts | 12 February 2026

Jenna Pearson, owner of Glow Beauty Studio, began her journey into the beauty industry in 2018. After completing a lash course, what started as a passion project quickly evolved into something much bigger… Although originally trained in Law, Jenna felt drawn to the beauty industry, and her decision to enter…

Discover the Tunbridge Wells salon brought to life by a dynamic nail duo

By Jess Watts | 4 February 2026

The Nail Nest – a stunning salon in Tunbridge Wells, Kent – is the passion project of nail techs, Alice Knight and Shurun Li. The duo met while working in the same salon and decided to combine their 20 years of experience to create The Nail Nest. “We found kindred…

How to manage maternity leave as a self-employed nail tech

By Marie-Louise Coster | 29 January 2026

Session nail stylist, salon owner & educator, Marie-Louise Coster, shares how she juggled her business and becoming a mum… A question I get asked a lot, as a working mum, is how I managed my maternity leave and return to work once my daughter arrived. Being self-employed has many benefits, but…

Step inside a nail studio sanctuary in the heart of Somerset

By Jess Watts | 26 January 2026

After training in 2019, nail artist, Vienna Marchant, began her career in a small high street salon. “The building was literally falling apart, so I decided it was time to create my own space,” she shares. The Gel Studio – Vienna’s garden salon in Minehead – took four months to…

How to become a great nail brand ambassador

By Guest Writer | 19 January 2026

North America’s Star Nail Artist (NASNA) Season 1 champion & LECHAT ambassador, Anastasia Totty, shares her tips and tricks for becoming a top brand ambassador… I’m often asked how to become a successful brand ambassador, and the first step is to attend trade shows and industry events. These offer opportunities…

Inside the Taunton beauty salon opening its doors to a new era

By Jess Watts | 14 January 2026

Sorella Collective – a beauty salon nestled within Taunton’s Independent Quarter – is the culmination of years of experience, love and skill. Founders, Charlotte Murphy and Catherine Bunning, detail how the Somerset enterprise blossomed, and what is so special about their slice of luxury… The journey Sorella Collective brings together…

Step inside the Southampton nail salon specialising in bridal manicures

By Jess Watts | 6 January 2026

Before discovering her passion for nail artistry during lockdown, salon owner, Georgia Steel, worked as a property manager. The extended time indoors led her to explore a new hobby – one that soon evolved into a deep love for nails. “I qualified in 2022, completing my introductory gel manicure training…

How can nail techs prioritise physical wellbeing in the salon?

By Jess Watts | 4 January 2026

Scratch turned to industry experts to curate a selection of products and practical tips to promote physical workplace wellbeing. “Beauty professionals invest immense emotional and physical energy into their craft. “Long hours, repetitive movements and the constant pressure to show up for others can lead to emotional and physical depletion,”…