THE LATEST NEWS & FEATURES

60 chrome nail ideas to help you stay on-trend in 2025

By Scratch Staff | 20 July 2025

Chrome styling has dominated the nail scene for a long while now, and isn’t going anywhere. Check out our pick of versatile design inspiration, from gleaming, natural looks to eye-catching masterpieces,…

What are guava nails: the fruit-inspired summer trend loved by Vanessa Hudgens?

By Rebecca Hitchon | 18 July 2025

Fruit nails have been dominating our social media feeds this summer – but there’s one fruit in particular that’s making a big impact on the nail world, and that’s the…

Sea-inspired nails are trending: make a splash with these 88 nail art ideas

By Rebecca Hitchon | 17 July 2025

Check out entries to the 16 July 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Marine Manis. Each nail…

BABTAC expands Beauty Collective of experts in mission to improve industry standards

By Rebecca Hitchon | 15 July 2025

The British Association of Beauty Therapy & Cosmetology (BABTAC) has announced 12 new members to its Beauty Collective. The group of over 30 experts across the beauty, business and education…

SPF: what is it & how does it protect the skin?

By Lilly Delmage | 14 July 2025

‘Remember to use SPF!‘ – it’s a commonly used phrase, but what does SPF mean? Here’s everything you need to know… What is SPF? SPF stands for Sun Protection Factor,…

Serve up ace nail looks for Wimbledon with 30 tennis-themed nail art ideas

By Scratch Staff | 13 July 2025

Pimm’s and strawberries and cream anyone? We’re serving up nail art designs to get you in the swing for British tennis tournament, Wimbledon (30 June – 13 July 2025), courtesy…

6 feet poses to nail pedi photos

By Guest Writer | 11 July 2025

Footlogix & Artistic Nail Design brand ambassador for Sweet Squared, Lily Lou Moore, explains how to master her six go-to feet poses for pedi photos… 1. One foot in front…

Winners announced in nail industry’s 13th annual Scratch Stars Awards (+ photo gallery)

By Helena Biggs | 7 July 2025

Stunning London venue, The Underglobe, set the scene for the 13th annual Scratch Stars Awards, which recognises exceptional nail professionals, businesses and teams in the UK and Ireland. Hosted by…

McLaren Formula 1-themed nail art offered in The GelBottle Inc collaboration

By Lilly Delmage | 5 July 2025

Female-founded nail brand, The GelBottle Inc (TGB), has teamed up with Mastercard to offer McLaren Formula 1 fans a unique way to support the racing team – via McLaren Racing…

Create Week: nail techs share their favourite manicure they’ve ever created

By Lilly Delmage | 5 July 2025

To mark Create Week – a celebration encouraging people to get creative and invest time in the arts – we asked our TikTok followers to share their favourite nail design…

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UPCOMING EVENTS

International Nail Tech Day

A global celebration of the skill and creativity that nail techs bring to their clients, businesses and the industry every…

Doug Schoon 2-Day Seminar

Join Cordoza Nail Supply for a two-day seminar dedicated entirely to nail science expert, Doug Schoon. This will be his…