THE LATEST NEWS & FEATURES

Embrace spring with 26 dried flower nail designs

By Scratch Staff | 3 May 2025

Add delicate floral details to nail designs this spring, for a subtle touch of blossoming beauty. Get inspired by our roundup of dried flower styles from Instagram below…

What are jelly nails: the trend loved by celebrities like Demi Lovato?

By Scratch Staff | 3 May 2025

Have you seen nails that resemble sweet treat, jelly? If not, you’re about to, thanks to singer & actress, Demi Lovato, who recently sported a cherry red jelly manicure. The…

Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon

By Guest Writer | 2 May 2025

Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance…

CND™ extends SHELLAC™ line with 7 ‘Vivid’ shades to elevate nail artistry

By Helena Biggs | 1 May 2025

Are you craving a nail product formula that’s ideal for detailed linework, smooth to apply and streak-free? Consider adding CND™’s SHELLAC™ Vivid range to your collection: seven intensely pigmented and…

Important May dates for your nail & beauty business marketing

By Lilly Delmage | 30 April 2025

Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their…

Artificial nails: 7 steps to reduce the risk of allergy

By Guest Writer | 29 April 2025

Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials…

6 essential tips for nail techs to protect their physical health

By Lilly Delmage | 28 April 2025

Swiss beauty brand, Mavala, offers its top tips for beauty professionals to protect their physical health and wellbeing whilst working demanding roles… In the beauty industry, technicians play a crucial…

Nails inspired by spring trends: see 94 entries & winner of nail art comp

By Rebecca Hitchon | 28 April 2025

The winner of the Scratch Snap nail art contest for April is Katarzyna Korzeniak of @katessimplynails. In a showcase of talent, techs created salon-style nail designs inspired by theme, Your Favourite…

How to build your social media: 5 simple steps from a beauty business expert

By Hannah Beth Clayton | 27 April 2025

Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need…

9 common nail & skin problems for runners & how to treat

By Scratch Staff | 26 April 2025

Discover the common nail and skin woes of runners and how to tackle them… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser,…

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UPCOMING EVENTS

International Nail Tech Day

A global celebration of the skill and creativity that nail techs bring to their clients, businesses and the industry every…

Doug Schoon 2-Day Seminar

Join Cordoza Nail Supply for a two-day seminar dedicated entirely to nail science expert, Doug Schoon. This will be his…