THE LATEST NEWS & FEATURES
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares advice for client no-shows and cancellations… Every beauty business, at some point, has a client that doesn’t turn up for their…
Samantha Cusick, a business growth coach & owner of multiple salons, has launched The Beauty Business Platform. The resource seeks to empower hair and beauty professionals at all levels and…
There’s good news for fans of the ‘clean girl aesthetic’: the TikTok beauty craze centred around a fresh, glowing and natural appearance. ‘Clean’ and classy manicure trend, ‘soap’ or ‘bubble…
The 2025 British Academy Film Awards saw celebrities flaunt stylish and trendsetting manicures. The star-studded event showcased an impressive roster of nail looks on the red carpet, and these looks…
In a February 2025 poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of…
Scratch Stars Natural Nail Specialist of the Year finalist 2024, Tanya Jeskins, shares why thorough client consultations are the key to effective and safe nail services that keep clients returning.…
Beauty business and marketing mentor, Stephanie Barnard, aka Beauty Business Bestie, shares her digital tool recommendations… Whether you’re a solo worker or managing a team, staying organised can feel like…
Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20…
Scratch columnist & beauty business and mindset coach, Zaara King, shares advice for transforming your mental outlook… When I ask beauty business owners what changed for them when they found…
Fashion month is well underway, and kicked off with New York Fashion Week. Offering an insight into clothing styles set to dominate the autumn/winter 2025 season, the event also showcased…
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UPCOMING EVENTS
A global celebration of the skill and creativity that nail techs bring to their clients, businesses and the industry every…
Join Cordoza Nail Supply for a two-day seminar dedicated entirely to nail science expert, Doug Schoon. This will be his…
