THE LATEST NEWS & FEATURES

TikTok reveals the best marketing practices to grow small and medium businesses

By Lilly Delmage | 2 August 2024

TikTok has released a marketing guide for small to medium businesses (SMBs), to aid growth and help reach brand objectives. If you view TikTok as a marketing minefield, you aren’t…

30 Olympics-inspired nail art designs to sport for the Paris Games

By Rebecca Hitchon | 2 August 2024

The 2024 summer Olympic Games, held in Paris, are in full swing – and what better way to mark the global sporting competition than with fabulous nail looks? We’ve rounded…

Techs unleash their superpowers with superhero-inspired nail ideas: #ShowScratch Creative Challenge

By Lilly Delmage | 1 August 2024

Check out entries to the 31 July 2024 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Superheroes. Each nail style…

Salon in the Spotlight: Nails by Megan, Antrim, Belfast

By Lilly Delmage | 31 July 2024

Megan Thompson of Nails by Megan opens up the doors of her ‘dream salon’ – flaunting a minimalistic, chic interior. The 23-year-old, Belfast-based nail tech initially set her sights on…

Get ‘In Frame’ & embrace quirks with Gelish’s 6 gel polish shades for AW24

By Lilly Delmage | 31 July 2024

Gelish is encouraging clients to put themselves ‘In Frame’ and embrace their quirks with the shades in its six-piece autumn gel polish collection. Taking inspiration from the freedom of self-expression…

Nail product polymerisation: what it is & why you need to understand the process

By Dani Bailey | 31 July 2024

Dani Bailey, nail educator & recipient of The Shooting Star Award at the Scratch Stars Awards 2024, explains the polymerisation process… The invention of curable products was a big revolution for…

75% of UK hair & beauty businesses struggling to recruit more than 12 months ago

By Rebecca Hitchon | 30 July 2024

The National Hair & Beauty Federation (NHBF) has released the findings of its latest quarterly State of the Industry survey. UK hair and beauty businesses are continuing to battle the…

‘Brat’ green is summer’s latest colour trend: get involved with nail inspiration & products

By Rebecca Hitchon | 30 July 2024

Take a look at social media and it won’t be long before you are told that it’s a ‘brat summer’. Move over Barbie pink, summer 2024’s colour of the moment…

Nail tech takes ‘unique, eco-concious’ approach to body positive Estrid brand campaign

By Lilly Delmage | 30 July 2024

Vegan and cruelty-free hair removal and bodycare brand, Estrid, has marked its fifth year of body positive storytelling with a striking visual campaign. It has called upon the talents of…

‘Black cherry’ manicures are trending: Be inspired by these 15 nail styles

By Lilly Delmage | 29 July 2024

While you may assume the ‘black cherry’ nail trend boasts hand-painted fruit designs, the trend actually takes inspiration from the deep red-purple hue of cherries – a sophisticated manicure which…

FOLLOW US

UPCOMING EVENTS

International Nail Tech Day

A global celebration of the skill and creativity that nail techs bring to their clients, businesses and the industry every…

Doug Schoon 2-Day Seminar

Join Cordoza Nail Supply for a two-day seminar dedicated entirely to nail science expert, Doug Schoon. This will be his…