THE LATEST NEWS & FEATURES

Emoji etiquette: 4 ways to use emojis effectively in your beauty business

By Lilly Delmage | 17 July 2024

Emojis are small, visual icons used in online communications to convey or enhance a particular message, for example using a thumbs up (👍) to communicate you agree with something, or…

Explained: the power of truly listening to your clients as a beauty pro

By Marie-Louise Coster | 16 July 2024

Session nail stylist, salon owner & educator, Marie-Louise Coster, shares the value of listening and retaining information shared by clients… Listening and hearing are the same thing aren’t they? Incorrect. I’m…

Are you a nail pro on the move? Discover Kirsty Meakin’s Wireless E-File Pen nail tool

By Lilly Delmage | 15 July 2024

Described by renowned nail stylist, Kirsty Meakin, as a product that will ‘revolutionise your nail game’, the Wireless E-File Pen has launched: under her own brand, Kirsty Meakin Nail Products.…

NAILYMPIA MEXICO 2024: The results

By Scratch Staff | 15 July 2024

The third iteration of Nailympia Mexico, Mexico City, was hosted by Dafne Fernandez on 6-7 July 2024 and welcomed 172 competitors – alongside a vibrant turnout of spectators and sponsors.…

Revealed: how LGBTQIA+ consumers feel about representation in the hair & beauty industry

By Lilly Delmage | 13 July 2024

A survey by Vagaro has found that 65% of LGBTQIA+ consumers feel represented within the hair and beauty industry. Salon, spa and fitness booking app, Vagaro, reached out to hundreds…

Behind The Brand: Meet the nail technician turned founder of NIBOVI E-file bits

By Lilly Delmage | 12 July 2024

Nail technician, Sadie Hynes, launched her brand, NIBOVI, in February 2024, specialising in high-quality E-file bits, accessories, tools and ABT-accredited education. Having been in the beauty industry for nearly 15…

Salon in the Spotlight: Maisykbeauty, Uttoxeter, Staffordshire

By Rebecca Hitchon | 12 July 2024

Describing her home salon as ‘modern but quirky’, Maisy Jeffrey reveals how she brought her personality into her East Staffordshire beauty space… “Maisykbeauty is a representation of me and my…

9 tips to make your beauty business stand out on social media

By Guest Writer | 12 July 2024

Avril Kealy, content strategist at salon software provider, Phorest, shares social media marketing advice… Despite most of us scrolling on social media every day, harnessing its power for your business…

The GelBottle Inc adds 40 nail colours to HEMA-free Paint Gel Polish range

By Lilly Delmage | 11 July 2024

Popular nail brand, The GelBottle Inc (TGB), has expanded its HEMA-free Paint Gel Polish range from 10 to 50 shades. Formulated so that all clients, including those with HEMA sensitivities, can…

Celebrity manicurist, Julie Kandalec, announced as KISS Nails brand ambassador

By Scratch Staff | 10 July 2024

Fashion nail and lash manufacturer, KISS Products Inc, has announced celebrity manicurist, Julie Kandalec, as brand ambassador for its Salon X-tend LED Soft Gel System. As a renowned nail artist,…

FOLLOW US

UPCOMING EVENTS

International Nail Tech Day

A global celebration of the skill and creativity that nail techs bring to their clients, businesses and the industry every…

Doug Schoon 2-Day Seminar

Join Cordoza Nail Supply for a two-day seminar dedicated entirely to nail science expert, Doug Schoon. This will be his…