Posts by Jess Watts
The nail looks that stole the show at London Fashion Week AW26
London Fashion Week returned from 19-23 February 2026, showcasing highly anticipated autumn/winter clothing collections. Across the capital city, designers transformed runways into statements of intent: bold predictions for where fashion is headed. Among the details commanding attention were nail looks, which were considered, eye-catching and very much destined to have a moment of their own.…
Read MoreHow Cuticleco. went from garage startup to popular nail brand
Sometimes the best ideas are born out of necessity – and a little bit of lockdown creativity. Ellie Barnard’s creative spark ignited in 2020, when she launched a press-on nail business from her parents’ garage. But when she added cuticle oils as an upsell, something unexpected happened: the oils started outselling the press-on nails. Fast…
Read More50 mood-boosting manicures: nail art that will make you smile
Everyone needs a bit of sunshine – so if the weather isn’t complying, why not add it to nails instead? These feel-good fingertips are sure to bring a smile to your face! From bright yellow hues – a colour strongly linked to happiness and positivity, to playful patterns and cute characters, these nails are pure…
Read MoreBeauty pro launches accredited menopause massage method for salons & spas
Award-winning nutritionist, author & beauty pro, Alison Bladh, has launched a massage treatment to help women navigate menopause, and is sharing her expertise with salons worldwide. Alison Bladh is a CIDESCO-qualified aesthetician with a long career in the beauty education sphere. Her latest launch, Meno Massage Method™ – a holistic treatment designed to support women…
Read MoreRunway ready – the nail trends that ruled New York Fashion Week AW26
New York Fashion Week (NYFW) took place 11-16 February, featuring over 60 runway shows and 46 designer presentations. As the ultimate indicator of what’s next in fashion and beauty, the autumn/winter event delivered bold patterns, fresh colour palettes and plenty of nail-worthy inspiration. Here are the top trends seen across NYFW Autumn/Winter 2026… 3D accents…
Read More17 nail designs to celebrate the Year of the Horse
Check out entries to the 18 February 2026 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Year of the Horse. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday. These nails are giving mane character energy…
Read More5 nail art trends set to dominate spring 2026
This spring/summer, nail trends are encapsulating a variety of preferences. From delicate, fine line artwork and subtle shades to bold, maximalist manicures, the season truly celebrates diversity in expression. Let’s take a look at this year’s five signature spring nail styles… 1. Blooming botanicals Floral and foliage-themed fingertips are firm favourites during the warmer months.…
Read More20 Bambi print nail designs to fawn over
You’ve seen leopard print looks, tortoiseshell tips and crocodile claws. Now, a new animal print is trending, and it might just be the cutest one yet. As we look toward spring, Bambi-core is dominating social media. Here’s why… Characterised by a soft brown base and creamy spots, deer print digits are the epitome of springtime…
Read More19 designs to make your Lunar New Year nails the ‘mane’ event
Lunar New Year begins on 17 February 2026, with the festivities characterised by firework displays, cultural traditions and communal gatherings, culminating in the annual Lantern Festival. Each year is associated with one of the 12 zodiac animals, with 2026 ushering in the Year of the Horse, or more specifically, the Fire Horse. This sign brings…
Read MoreNail artist shares intricate Lunar New Year nail design details
Philadelphia-based nail technician, Ariana Nevoienna, has over seven years’ experience in the nail industry, having trained in her home country of Ukraine before moving to the US three years ago. “I studied at an art school from a young age, which strongly influenced my creative vision,” the nail artist says. “Because of this background, my…
Read More60 trending nail art ideas for February
February may be the shortest month of the year, but it delivers no shortage of nail inspiration. From romantic reds and soft pinks to winter neutrals and playful accents, browse our roundup of designs to nail February in style…
Read More10 gothic Wuthering Heights nail designs to mark the film release
If you’re currently swooning over Emerald Fennell’s film adaptation of Wuthering Heights, why not translate some of that gothic romance onto nails? We’ve rounded up a collection of nail designs that capture the brooding elegance, moody ambience and timeless drama of the gothic genre.
Read MoreFrom spare room to success: a Southampton beauty salon’s story
Jenna Pearson, owner of Glow Beauty Studio, began her journey into the beauty industry in 2018. After completing a lash course, what started as a passion project quickly evolved into something much bigger… Although originally trained in Law, Jenna felt drawn to the beauty industry, and her decision to enter the creative field ‘opened the…
Read MoreTie the knot in style with 10 stunning wedding nail designs
Everyone wants to feel their best on their wedding day, but we know that planning wedding looks can be overwhelming. So, Scratch has put together a list of marital manicures to help you nail your nuptials! Browse inspo below to find a style that suits you… 1. Clean girl classic It’s no secret that a…
Read MoreDiscover the Tunbridge Wells salon brought to life by a dynamic nail duo
The Nail Nest – a stunning salon in Tunbridge Wells, Kent – is the passion project of nail techs, Alice Knight and Shurun Li. The duo met while working in the same salon and decided to combine their 20 years of experience to create The Nail Nest. “We found kindred spirits in each other,” say…
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